1. Introduction
Opening Thoughts
It's your big chance: you've been talking with your friends and family about your business idea for months. You've
convinced a colleague or two to join forces with you. You've even started down the road to creating some
deliverables, have a small office lined up, and maybe even have some initial sales. But it's becoming clear that to
aggressively pursue your marketing plan, to achieve your corporate mission, you're going to need to raise some
capital. Not a few thousand, but millions.
That's where this tutorial starts: you know you need to raise money and hopefully you've lined up an opportunity to
present your business idea either to some high net worth individuals or even an investment group or venture capital
group. But what do you do now?
The first thing we'll share is that you should always make your presentation as if the listener was an aggressive,
savvy venture capitalist. A classic mistake, as you'll learn, is to assume that you should water down your
presentation for wealthy friends and angel investors.
But, let's go through Achieving Perfect Pitch, step by step. And don't miss our 10 Things to Avoid During Your
Presentation at the end too!
